Introduction To Advertising

What Is Advertising

Advertising Is A Process The Media Industry Uses, To Promote Products To Potential Customers. This Is Done To Help Persuade Customers That A Certain Product Could Be Useful For Them Regardless Of Them Not Having That Product In Mind Through Their Day To Day Lifestyles. Adverts Aren't Always Put On Tv, They Can Be Published On Billboards, Busses, Shop Windows. This Is To Grab And Hook The Attention Of A Customer To Make A Product Stand Out And Become More Memorable To Them.

The Advert That Is Most Memorable To Me

I Decided To Choose The Cadbury Advert, For Their Dairy Milk Chocolate. This To Me Wasn't Any Ordinary Advert Because To Help Promote This Advert Cadbury's Used A Gorilla To Play The Drum Kit While The Sound Track Was To Phil Collins - I Can Feel It. This Showed A Very Entertaining Way For Customers To Consider Purchasing This Cadburys Milk Chocolate. And It Was Indeed Successful, Cadbury Managed To Sell A Huge Amount Of Their Chocolate Bars.

Three Characteristics That Adverts Share

Visibility
Persuasion
Message

My Video Profile

Evaluation

Firstly, I Started Off With Producing My Script.. Which Gave Me A Rough Idea Of How To Start And Conduct My Video Profile Blog. I Thought About Valuable Information That Would Be Interesting To Add To My Video Profile Blog, This Was Necessary Because In Order To Keep people Interested Whilst Watching A Video Profile About You, There Needs To Be Valuable Information That they Didn't Know About you, Instead Of Stating The Obvious That Will Bore Them. After My Script Planning I Then Learnt The Basic 5 Shot Rule In My Lesson, Learning This Was Very Helpful For Me Because I Could Then Use These Skills I Learnt And Developed Them Into My Video Profile. The 5 Shot Rule Concluded The Close Up, Close Up Of The Hand,Over The Shoulder Shot Medium Shot, Long Shot.

I Wasn't Quiet Ready To Begin My Video Profile, So I Then Made A Mind Map (Which Is On My Blog)With Different Ideas, That Were Going Through My Head At The Time. I Found Myself Crossing Out Some Ideas And Adding Others, This Really Helped Me Because I Was Then Able To Make A Start On My Video Profile. I Decided To Target My Video Profile On Important Information The Viewers Might Want To Know Like My Name, Age, Where I Was Born And Where I See Myself In 10 Years Time.

After My Mind Map And Script, I Then Took Out A Video Camera From The College Facilities. And Began Going Around The College And Outside The College To Film Everything I Planned In My Script And Mind Map. I Struggled In The Beginning Because I Wasn't Sure About The Scenery I Wanted To Have In My Video Profile, But I Then Decided That Any Location I Use Is Good Because Then I Could Use Different Levels And Include The 5 Shots I Was Taught. I Also Took The Time To Film Outside The College As I Was Out With My Friend, Just Again To Show Different Location Choice And What I Do And Where I Go In My Spare Time.

I Then Began My Video Profile Shooting,I Filmed The Scenes In Places Where I Spend A Lot Of My Time, Just To Show The Reality Of My Life On The Video Profile. My Filming Skills Aren't The Best But As I've Been On This Course For 6 Weeks I Managed To Adapt All The Skills I Learnt Into My Video Profile. My Video Profile Wasn't The Full Length Of 3mins And Had A Few Seconds Remaining, But I Have Taken The Experience Of Making My First Video Profile And I Will Use These Skills And Use It To Lengthen Out My Video Profile If I Ever Get The Opportunity To Do One Again.

I'm Not Very Happy With My First Video Profile, Because I Feel I Was Very Slow With Making A Start And I Didn't Get Enough Of Myself, In There And The Other Things I'm Interested In. We Had A Very Strict Time Scale For 6 Weeks And I Can Admit I Was Falling Behind A Little Bit And Became Lazy At Some Points, But I Manged To Pick Myself Up And Continue The Work As I'm Very Interested In This Course And Enjoying It So Far.

To Improve In The Next Project I Get Given, I Shall Be Very Strict With Myself And Get Things Done When It Is Given To Me, Rather Than Being Lazy And Leaving It Till Last Minute Because This Can Succeed To Failure And I Don't Want To Fail. I Need To Also Make Sure That My Attendance Gets Higher So I Don't Miss Out Any Vital Tips In Class That Cpould Help Make My Videoes In The Future Better.

Script

Who Are You ?
My Name Is Georgina.
How Old Are You?
I'm 17 Years Old
Where Was You Born?
I Was Born In Kings College Hospital.

Do You Enjoy College?
Yeah, I'm Really Enjoying College So Far.
And What Do You Study?
I Study Media Level 3.
And Where Do You See Yourself, In 10 Years Time
Well I'd Like To Be A Tv Presenter, And Would Love To Go To University.

How Many Siblings Do You Have?
I Have Two Younger Brothers & A Younger Sister.
So What Are Your Hobbies?,
I Don't Really Have Any Hobbies, But I'm Currently Working In New Look.

Shots Used
Long Shot
Close up
Over Shoulder
Close Up Of The Hand
Mid Shot

Mind Map

Legal And Ethical

What does 'copyright' mean?
Copyright Is A Legal Document Enacted By Governments,Giving The Creator Of Their Original Creation The Soul Exclusive Rights Of The Distribution Of Their Product For A Certain Time Period, After Which The Work Enters Public Domain.

Give Three Examples Of Different Things Which You Might Include In Your Video And Could Be Subject To Copyright:

Myself, Just Having Myself In The Video, Because If This Is Copied I Could Sue Them For Not Having My Authorization Because It's My Video.

Setting, Filming In Places That I Feel Comfortable In Like My Own House.

Script, I Could Put Copyright On My Script As Long As It's Very Clear That It's My Script And Very Unique.

List Two Websites That Give Copyright Free Music:
http://www.akmmusic.co.uk/
http://www.royaltyfreetunes.co.uk/

List A Website Where You Can Find Free Or Low Fee Photographs:
http://www.freewebphoto.com/

Explain What A Location Release Form Is And Why It Is Needed For Filming?
A Location Release Form Is A Form Allowing An Individual, The Legal Rights To Film Or Indicate Where Photography Is Allowed. If Shooting A Piece At A House, It Is A Good Idea To Have A Representative Of House To Fill Out And Sign That, You Are Allowed To Use This Location. If Someone Down The Road Recognizes The House In Your Footage And Complains Or Worse, You Will Have This Document To Prove You Were Allowed On That Premises.

What Is A Contributor Release Form And Why Is It Required?
A Contributor Release Form Is A Form Which All Actors And Actresses Have To Sign To Whoever Will Appear In Their Film. Giving Them The Rights To Use Their Performances In Your Film And Related Marketing. This Is Required So That Film Directors, Are Not Fined Using An Actors/ Actresses Work Without Their Permission.

Glossary Of Terms

Key Term
Video Formats
Video Formats Is Technology Of Electrically Capturing. Processing Transmitting And construction Of A Sequence With Still Images Representing Scenes Of Motion, Like Sources That Are Used For Microsoft Audio And Video Types.

Streaming
Is The Technology Used, On World Wide Web To Deliver Live Footage From Any Type Of Video Media. Without Having To Wait For Time Comsuming Loading As It Is Happening There And Then. Usually Streaming Is Used On Popular Programs That Are Viewed On The www For Views, Who Enjoy Their Favorite Programs Live.

File Compression
File Compression Is A way Of Almost Shrinking Files, And Documents So That It's More Environmentally Friendly And Less Files Will Be Consumed. Positive File Compression Is When A File Is Small Enough To Be Sent Around In Emails And A Negative Of File compression Is When A File Will Not Be Of A High Resolution, Resulting Bad Quality And Sound.

Aspect Ratio
Aspect Ratio Is The Viewing Height And Width That Is Shown On The Screen. The Most Popular Ratio Used On Screens Is 16:9 And 4:3.

Frame Rates
Frame Rates Are The Amount Of Images And Frames Which Are Being Displayed Per Second On The Screen.

Video Analysis

Analysis Of Interactive Video

Tile Of Video:
(1)IKEA Tidy Up (Viral Video)

URL Of Where The Advertisement Can Be Found


Describe What Happens In The Video
In My First Viral Video, "IKEA Tidy Up" The Focus Is On A Toddlor, Playing With His Toys. As We know When Toddlors Play, They Tend To Take Up All The Space In The Room And Will Play With Almost Anything They Can Find. In This Viral Video The Toddlor Comes Across Its Mothers "Vibrator" And Indeed This Is Very Inapropiate, But At That Age The Toddlor Will Not Be Able To Define What It Can And Can't Play With, So This Viral Video On Youtube From IKEA Is To Raise Awareness Of A Tidy Play Area For Toddlors. In Order To Accomplish This Parents Should Purchase Basic Equipment To Keep Their Personal Belongs Away From Their Toddlor Or Even Children.

Who Is the Targeted Audience
The Targeted Audiece In This Viral Video, Are The Parents Of Toddlors To Bring To Their Attention, How Important It Is For Their Children To Have A Safe And Clean Environment For Them To Play With Their OWN Toys.

Which Digital Platform Does The Video Appear On?
The Digital Platform The Video Appeared On Was The WWW & viewed On WWW. YouTube.com.

What Was The Purpose Of The Video
The Purpose of This Viral Video Is To Show, The Majority Of Parents What The Risks Are Of Leaving Their Personal Belongings Around Their todlors. And Making Sure They Provide Equpiment To Keep These Belongings Hidden.

Technical Aspects, Describe The Technical Qualities Of The Video, Image Quality, Sound Quality, Editing
The Technical Aspects Of This Viral Video Is Very Basic And Straight To The Point, The Majority Of This Video Is Directly Zoomed In On The Toddler Playing With It's Toys And A Longshot Of The Room To Make Us As Viewers Aware Of The Space Left In A State.

Tile Of Video:
(2) Mom of the Year in Court (Viral)

URL Of Where The Advertisement Can Be Found
Mom of the Year in Court

Describe What Happens In The Video
In My Second Viral Video, "Mom of the Year In Court" The Focus Is On The Teenage Boy, Who Fairly Has Been Mild Treated By His Mother. His Mother Is Very Determined To Push Him Too Far To Be Successful Even If That Means Allowing Her Son To Play Football With His Ear Practically Falling Off.

Who Is the Targeted Audience
The Targeted Audience Is To Parents Who Have Strong, Opinions Of Their Children Succeeding Knowing Their Health And Safety Is At Risk, This Is Aimed To All These Parents Who Have Pushed Their Children Into A Career Path Their Not Comfortable With, Because Of Their Physical State.

Which Digital Platform Does The Video Appear On?
This Digital Platform Appeared On WWW. & WWW. YouTube.com

What Was The Purpose Of The Video
The Purpose Of This Second Viral Video, Is To Make Parents That Are Very Pushy In Terms Of Their Children's Careers Realize That The Health And Safety Of Their Children Is Much More Important, Than Any Success They Might Gain In The Future.

Technical Aspects, Describe The Technical Qualities Of The Video, Image Quality, Sound Quality, Editing
This Second Viral Video Is Very Clear, And Has A Lot Of "Zoom In" Shots To Focus On The Teenagers Ear That Got Damaged By A Dog, And To Show The Pain And Disappointment The Teenager Has In His Mother.

Tile Of Video:
(3)Noah Takes A Photo Of Himself Every Day For 6 Years (User Generated)

URL Of Where The Advertisement Can Be Found



Describe What Happens In The Video
In This User Generated Video A Man, Takes A Pictures Of Himself Everyday For 6 Years.

Who Is the Targeted Audience
The Targeted Audience To This User Generated Video, Is To Anyone Who Has A Creative Idea They'd Like To Put On YouTube And Isn't Looking For Any Type Of Financial Sub, But It's Just For Pure Entertainment And Interest They Have Within Themselves.

Which Digital Platform Does The Video Appear On?
The Digital Platform This User Generated Video Appeared On Was The WWW & Viewed On WWW.youtube.com.

What Was The Purpose Of The Video
The Purpose Of This User Generated Video, Is To Show The Change In A Man For 6 Years Just Through A Picture Each Day, Of His Life For 6 Years. And This Could Almost Inspire People Who Want To Do Creative Things On YouTube.

Technical Aspects, Describe The Technical Qualities Of The Video, Image Quality, Sound Quality, Editing
This User Generated Video Moves Very Fast To Show, The Gradual Change Over The 6 Years Of The Mans Face. And The "Zoom In" Shot Is Kept For Us To Concentrate As Viewers Just On His Face.

Tile Of Video:
(4) Down On Me(With Me And 50 Cent) (User Generated)

URL Of Where The Advertisement Can Be Found


Describe What Happens In The Video
In This User Generated Video Keenan Cahill, Is Making Another User Generated Video But This Time He's Manged To Get A Huge Hip Hop Artist 50 Cent To Come And Feature In His Video. While He's Lip Syncing To 50 Cents Song.

Who Is the Targeted Audience
The Targeted Audience Are All The People Who Supported Keenan Cahill's User Generated Videos And Also Because Of This Collaboration 50 Cent Fans Can Also Enjoy This Video

Which Digital Platform Does The Video Appear On?
WWW.YouTube.com

What Was The Purpose Of The Video
The Purpose Of This User Generated Video Is To Show, People Who Are Interested In Making Their Own User Generated Videos That They Can Surely Get The Positive Response Of The Fans Who Support Them And Watch What They Do.

Technical Aspects, Describe The Technical Qualities Of The Video, Image Quality, Sound Quality, Editing
This User Generated Video, Is Full Of Movement And Their Are A Lot Of Shots, Especially Long Shots To Show Keenan Cahill And 50 Cent.