What Is Advertising
Advertising Is A Process The Media Industry Uses, To Promote Products To Potential Customers. This Is Done To Help Persuade Customers That A Certain Product Could Be Useful For Them Regardless Of Them Not Having That Product In Mind Through Their Day To Day Lifestyles. Adverts Aren't Always Put On Tv, They Can Be Published On Billboards, Busses, Shop Windows. This Is To Grab And Hook The Attention Of A Customer To Make A Product Stand Out And Become More Memorable To Them.
The Advert That Is Most Memorable To Me
I Decided To Choose The Cadbury Advert, For Their Dairy Milk Chocolate. This To Me Wasn't Any Ordinary Advert Because To Help Promote This Advert Cadbury's Used A Gorilla To Play The Drum Kit While The Sound Track Was To Phil Collins - I Can Feel It. This Showed A Very Entertaining Way For Customers To Consider Purchasing This Cadburys Milk Chocolate. And It Was Indeed Successful, Cadbury Managed To Sell A Huge Amount Of Their Chocolate Bars.
Three Characteristics That Adverts Share
Visibility
Persuasion
Message
Evaluation
Firstly, I Started Off With Producing My Script.. Which Gave Me A Rough Idea Of How To Start And Conduct My Video Profile Blog. I Thought About Valuable Information That Would Be Interesting To Add To My Video Profile Blog, This Was Necessary Because In Order To Keep people Interested Whilst Watching A Video Profile About You, There Needs To Be Valuable Information That they Didn't Know About you, Instead Of Stating The Obvious That Will Bore Them. After My Script Planning I Then Learnt The Basic 5 Shot Rule In My Lesson, Learning This Was Very Helpful For Me Because I Could Then Use These Skills I Learnt And Developed Them Into My Video Profile. The 5 Shot Rule Concluded The Close Up, Close Up Of The Hand,Over The Shoulder Shot Medium Shot, Long Shot.
I Wasn't Quiet Ready To Begin My Video Profile, So I Then Made A Mind Map (Which Is On My Blog)With Different Ideas, That Were Going Through My Head At The Time. I Found Myself Crossing Out Some Ideas And Adding Others, This Really Helped Me Because I Was Then Able To Make A Start On My Video Profile. I Decided To Target My Video Profile On Important Information The Viewers Might Want To Know Like My Name, Age, Where I Was Born And Where I See Myself In 10 Years Time.
After My Mind Map And Script, I Then Took Out A Video Camera From The College Facilities. And Began Going Around The College And Outside The College To Film Everything I Planned In My Script And Mind Map. I Struggled In The Beginning Because I Wasn't Sure About The Scenery I Wanted To Have In My Video Profile, But I Then Decided That Any Location I Use Is Good Because Then I Could Use Different Levels And Include The 5 Shots I Was Taught. I Also Took The Time To Film Outside The College As I Was Out With My Friend, Just Again To Show Different Location Choice And What I Do And Where I Go In My Spare Time.
I Then Began My Video Profile Shooting,I Filmed The Scenes In Places Where I Spend A Lot Of My Time, Just To Show The Reality Of My Life On The Video Profile. My Filming Skills Aren't The Best But As I've Been On This Course For 6 Weeks I Managed To Adapt All The Skills I Learnt Into My Video Profile. My Video Profile Wasn't The Full Length Of 3mins And Had A Few Seconds Remaining, But I Have Taken The Experience Of Making My First Video Profile And I Will Use These Skills And Use It To Lengthen Out My Video Profile If I Ever Get The Opportunity To Do One Again.
I'm Not Very Happy With My First Video Profile, Because I Feel I Was Very Slow With Making A Start And I Didn't Get Enough Of Myself, In There And The Other Things I'm Interested In. We Had A Very Strict Time Scale For 6 Weeks And I Can Admit I Was Falling Behind A Little Bit And Became Lazy At Some Points, But I Manged To Pick Myself Up And Continue The Work As I'm Very Interested In This Course And Enjoying It So Far.
To Improve In The Next Project I Get Given, I Shall Be Very Strict With Myself And Get Things Done When It Is Given To Me, Rather Than Being Lazy And Leaving It Till Last Minute Because This Can Succeed To Failure And I Don't Want To Fail. I Need To Also Make Sure That My Attendance Gets Higher So I Don't Miss Out Any Vital Tips In Class That Cpould Help Make My Videoes In The Future Better.
I Wasn't Quiet Ready To Begin My Video Profile, So I Then Made A Mind Map (Which Is On My Blog)With Different Ideas, That Were Going Through My Head At The Time. I Found Myself Crossing Out Some Ideas And Adding Others, This Really Helped Me Because I Was Then Able To Make A Start On My Video Profile. I Decided To Target My Video Profile On Important Information The Viewers Might Want To Know Like My Name, Age, Where I Was Born And Where I See Myself In 10 Years Time.
After My Mind Map And Script, I Then Took Out A Video Camera From The College Facilities. And Began Going Around The College And Outside The College To Film Everything I Planned In My Script And Mind Map. I Struggled In The Beginning Because I Wasn't Sure About The Scenery I Wanted To Have In My Video Profile, But I Then Decided That Any Location I Use Is Good Because Then I Could Use Different Levels And Include The 5 Shots I Was Taught. I Also Took The Time To Film Outside The College As I Was Out With My Friend, Just Again To Show Different Location Choice And What I Do And Where I Go In My Spare Time.
I Then Began My Video Profile Shooting,I Filmed The Scenes In Places Where I Spend A Lot Of My Time, Just To Show The Reality Of My Life On The Video Profile. My Filming Skills Aren't The Best But As I've Been On This Course For 6 Weeks I Managed To Adapt All The Skills I Learnt Into My Video Profile. My Video Profile Wasn't The Full Length Of 3mins And Had A Few Seconds Remaining, But I Have Taken The Experience Of Making My First Video Profile And I Will Use These Skills And Use It To Lengthen Out My Video Profile If I Ever Get The Opportunity To Do One Again.
I'm Not Very Happy With My First Video Profile, Because I Feel I Was Very Slow With Making A Start And I Didn't Get Enough Of Myself, In There And The Other Things I'm Interested In. We Had A Very Strict Time Scale For 6 Weeks And I Can Admit I Was Falling Behind A Little Bit And Became Lazy At Some Points, But I Manged To Pick Myself Up And Continue The Work As I'm Very Interested In This Course And Enjoying It So Far.
To Improve In The Next Project I Get Given, I Shall Be Very Strict With Myself And Get Things Done When It Is Given To Me, Rather Than Being Lazy And Leaving It Till Last Minute Because This Can Succeed To Failure And I Don't Want To Fail. I Need To Also Make Sure That My Attendance Gets Higher So I Don't Miss Out Any Vital Tips In Class That Cpould Help Make My Videoes In The Future Better.
Script
Who Are You ?
My Name Is Georgina.
How Old Are You?
I'm 17 Years Old
Where Was You Born?
I Was Born In Kings College Hospital.
Do You Enjoy College?
Yeah, I'm Really Enjoying College So Far.
And What Do You Study?
I Study Media Level 3.
And Where Do You See Yourself, In 10 Years Time
Well I'd Like To Be A Tv Presenter, And Would Love To Go To University.
How Many Siblings Do You Have?
I Have Two Younger Brothers & A Younger Sister.
So What Are Your Hobbies?,
I Don't Really Have Any Hobbies, But I'm Currently Working In New Look.
Shots Used
Long Shot
Close up
Over Shoulder
Close Up Of The Hand
Mid Shot
My Name Is Georgina.
How Old Are You?
I'm 17 Years Old
Where Was You Born?
I Was Born In Kings College Hospital.
Do You Enjoy College?
Yeah, I'm Really Enjoying College So Far.
And What Do You Study?
I Study Media Level 3.
And Where Do You See Yourself, In 10 Years Time
Well I'd Like To Be A Tv Presenter, And Would Love To Go To University.
How Many Siblings Do You Have?
I Have Two Younger Brothers & A Younger Sister.
So What Are Your Hobbies?,
I Don't Really Have Any Hobbies, But I'm Currently Working In New Look.
Shots Used
Long Shot
Close up
Over Shoulder
Close Up Of The Hand
Mid Shot
Legal And Ethical
What does 'copyright' mean?
Copyright Is A Legal Document Enacted By Governments,Giving The Creator Of Their Original Creation The Soul Exclusive Rights Of The Distribution Of Their Product For A Certain Time Period, After Which The Work Enters Public Domain.
Give Three Examples Of Different Things Which You Might Include In Your Video And Could Be Subject To Copyright:
Myself, Just Having Myself In The Video, Because If This Is Copied I Could Sue Them For Not Having My Authorization Because It's My Video.
Setting, Filming In Places That I Feel Comfortable In Like My Own House.
Script, I Could Put Copyright On My Script As Long As It's Very Clear That It's My Script And Very Unique.
List Two Websites That Give Copyright Free Music:
http://www.akmmusic.co.uk/
http://www.royaltyfreetunes.co.uk/
List A Website Where You Can Find Free Or Low Fee Photographs:
http://www.freewebphoto.com/
Explain What A Location Release Form Is And Why It Is Needed For Filming?
A Location Release Form Is A Form Allowing An Individual, The Legal Rights To Film Or Indicate Where Photography Is Allowed. If Shooting A Piece At A House, It Is A Good Idea To Have A Representative Of House To Fill Out And Sign That, You Are Allowed To Use This Location. If Someone Down The Road Recognizes The House In Your Footage And Complains Or Worse, You Will Have This Document To Prove You Were Allowed On That Premises.
What Is A Contributor Release Form And Why Is It Required?
A Contributor Release Form Is A Form Which All Actors And Actresses Have To Sign To Whoever Will Appear In Their Film. Giving Them The Rights To Use Their Performances In Your Film And Related Marketing. This Is Required So That Film Directors, Are Not Fined Using An Actors/ Actresses Work Without Their Permission.
Copyright Is A Legal Document Enacted By Governments,Giving The Creator Of Their Original Creation The Soul Exclusive Rights Of The Distribution Of Their Product For A Certain Time Period, After Which The Work Enters Public Domain.
Give Three Examples Of Different Things Which You Might Include In Your Video And Could Be Subject To Copyright:
Myself, Just Having Myself In The Video, Because If This Is Copied I Could Sue Them For Not Having My Authorization Because It's My Video.
Setting, Filming In Places That I Feel Comfortable In Like My Own House.
Script, I Could Put Copyright On My Script As Long As It's Very Clear That It's My Script And Very Unique.
List Two Websites That Give Copyright Free Music:
http://www.akmmusic.co.uk/
http://www.royaltyfreetunes.co.uk/
List A Website Where You Can Find Free Or Low Fee Photographs:
http://www.freewebphoto.com/
Explain What A Location Release Form Is And Why It Is Needed For Filming?
A Location Release Form Is A Form Allowing An Individual, The Legal Rights To Film Or Indicate Where Photography Is Allowed. If Shooting A Piece At A House, It Is A Good Idea To Have A Representative Of House To Fill Out And Sign That, You Are Allowed To Use This Location. If Someone Down The Road Recognizes The House In Your Footage And Complains Or Worse, You Will Have This Document To Prove You Were Allowed On That Premises.
What Is A Contributor Release Form And Why Is It Required?
A Contributor Release Form Is A Form Which All Actors And Actresses Have To Sign To Whoever Will Appear In Their Film. Giving Them The Rights To Use Their Performances In Your Film And Related Marketing. This Is Required So That Film Directors, Are Not Fined Using An Actors/ Actresses Work Without Their Permission.
Glossary Of Terms
Key Term
Video Formats
Video Formats Is Technology Of Electrically Capturing. Processing Transmitting And construction Of A Sequence With Still Images Representing Scenes Of Motion, Like Sources That Are Used For Microsoft Audio And Video Types.
Streaming
Is The Technology Used, On World Wide Web To Deliver Live Footage From Any Type Of Video Media. Without Having To Wait For Time Comsuming Loading As It Is Happening There And Then. Usually Streaming Is Used On Popular Programs That Are Viewed On The www For Views, Who Enjoy Their Favorite Programs Live.
File Compression
File Compression Is A way Of Almost Shrinking Files, And Documents So That It's More Environmentally Friendly And Less Files Will Be Consumed. Positive File Compression Is When A File Is Small Enough To Be Sent Around In Emails And A Negative Of File compression Is When A File Will Not Be Of A High Resolution, Resulting Bad Quality And Sound.
Aspect Ratio
Aspect Ratio Is The Viewing Height And Width That Is Shown On The Screen. The Most Popular Ratio Used On Screens Is 16:9 And 4:3.
Frame Rates
Frame Rates Are The Amount Of Images And Frames Which Are Being Displayed Per Second On The Screen.
Video Formats
Video Formats Is Technology Of Electrically Capturing. Processing Transmitting And construction Of A Sequence With Still Images Representing Scenes Of Motion, Like Sources That Are Used For Microsoft Audio And Video Types.
Streaming
Is The Technology Used, On World Wide Web To Deliver Live Footage From Any Type Of Video Media. Without Having To Wait For Time Comsuming Loading As It Is Happening There And Then. Usually Streaming Is Used On Popular Programs That Are Viewed On The www For Views, Who Enjoy Their Favorite Programs Live.
File Compression
File Compression Is A way Of Almost Shrinking Files, And Documents So That It's More Environmentally Friendly And Less Files Will Be Consumed. Positive File Compression Is When A File Is Small Enough To Be Sent Around In Emails And A Negative Of File compression Is When A File Will Not Be Of A High Resolution, Resulting Bad Quality And Sound.
Aspect Ratio
Aspect Ratio Is The Viewing Height And Width That Is Shown On The Screen. The Most Popular Ratio Used On Screens Is 16:9 And 4:3.
Frame Rates
Frame Rates Are The Amount Of Images And Frames Which Are Being Displayed Per Second On The Screen.
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